Stuff 'n' nonsense about email, spam, travel, and life in the UK.

Friday, December 10, 2004

Who's buying anti-spam?

Link: Who's buying anti-spam?
An increasing proportion of US anti-spam tool sales are "brownfield." That is to say, they're replacement sales—replacing products that are no longer doing their job adequately.

Spam is an arms race between spammers and anti-spam tool writers, which means...

  • Some anti-spam vendors don't have the expertise to keep up—these vendors will either disappear or need to acquire another that has the Right Stuff.
  • Others have good technology and smart people, but are are simply under-capitalized—these vendors are ripe for acquisition.
In one-to-three years' time...

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